ADVISORY SERVICES
I advise boards and leadership teams on how to transform their business through better use of digital and data
Working with brilliant brands and startups has given me a detailed understanding of what data & tech is available and what is really needed to transform a customer facing business
I always aim to simplify this complicated landscape by providing a clear strategy and direction for my clients
FOR BRANDS & BUSINESS
I help brands and business to maximise their customer data opportunity by extracting its full value and using the right people, process and technology. This includes:
- Evaluating the customer data opportunity
- Creating a successful first party data strategy
- Embracing AI and ML to uncover new insight
- Delivering better marketing and communications
- Moving away from 3rd party cookie strategies
FOR DATA & TECH COMPANIES
I help data & tech companies to realise the full value of their products by creating compelling value propositions and strategies. This includes:
- Competitor evaluation and market analysis
- Developing a robust product strategy and roadmap
- Value propositions + go to market strategy
- Distribution and acquisition strategy