Ben RickardMar 4, 20213 minCustomer Data First (Part 2)In Part 1 of this post I shared how smart brands and advertisers are obsessively using customer data first to drive their communications...
Ben RickardSep 7, 20203 minCustomer Data First (Part 1)Working in an agency provides a wide view across different clients, however it also has blind spots. For media agencies this blind spot...
Ben RickardMay 18, 20201 minWelcome to my blogStaying still is not something I do very well. I've worked in construction, banking and marketing. I've been client side, agency side...